1. Project Summary: Recognise. Protect. Realise.
As part of their unwavering commitment to safeguard the rights of vulnerable people, the three organizations namely; Caritas Austria, Caritas Lebanon and Armenian Caritas formed a cross-border consortium to implement an action which is based on the view that applying a human rights-based approach will mitigate the global migration and refugee crisis. The goal of the action is to contribute to the defence of human rights of asylum seekers, refugees and migrants in Lebanon and Armenia through providing solutions for refugees and migrants in each country, with a particular focus on Syrian Armenian refugees in both countries. The action is coordinated by Caritas Austria and executed by its partners, Caritas Lebanon and Armenian Caritas, and is funded by the European Union under the European Instrument for Democracy and Human Rights (EIDHR).
Armenian Caritas is seeking to contract a suitably qualified and experienced media consultant/firm to undertake work associated with the design and implementation of a media campaign related to the above-mentioned action. The purpose of this Terms of Reference (TOR) is to solicit competitive proposals for the consultancy advertised.
2. Objective of the Media Campaign
The objective of the consultancy is to design and implement a media campaign in order to raise awareness and encourage public discussions between relevant institutions and civil society on the rights of migrants and refugees in the context of Armenia’s international obligations under the Refugee Convention and the National legislation, inform persons of concern about their rights and responsibilities. The campaign will target: the general public, refugees, migrants, international donors, local organizations, UN agencies and policy makers, among others, and will be based on the recommendations of the recently concluded research study.
Additionally, the media campaign will;
- Create awareness about Armenia’s international obligations under the Refugee Convention and the services available in Armenia for displaced people both of Armenian and non-Armenian origin.
- Highlight integration stories of migrants and refugees in Armenia via TV and radio stations in order to show opportunities and challenges on the way of integration.
- Share the new culture and added value brought by the displaced people to the population of Armenia to promote the value of diversity and non-discrimination for the society.
As part of the campaign, a photo exhibition and publication of an album with the successful stories of Syrian-Armenians and other displaced persons, settled in Armenia, will be organised. Like with the TV and radio broadcasts, the aim of the photo exhibition and the album is to share the success of the Syrian-Armenians in Armenia in order to encourage the integration of refugees in Armenia.
The package of job responsibilities and required qualifications download here: 